Imo Economic Summit

What we did

MediatriX managed the summit’s digital presence end-to-end, focusing on awareness, lead generation, and website traffic.

Over 60 days, we led social media management, content creation, campaign and ads

management, and influencer marketing across Instagram, Facebook, X (Twitter), LinkedIn,

and TikTok with platform-specific content tailored to each audience.

Results

The campaign delivered strong national visibility, with over 2.6M reach and 4.9M impressions,

with 782K engagements and 388K link clicks, driving 20,000+ quality visits to the summit

website across key Nigerian cities.