House of Dashem (HOD)

House of Dashem is a Nigerian menswear brand focused on modern luxury, craftsmanship, and refined masculine style.

What we did

MediatriX managed HOD’s (who is a retainer client) social media presence with a clear focus

on brand positioning and campaign structure. We handled social media management, content

creation, and campaign management, executing a premium, month-long rollout that aligned

visuals, storytelling, and product launches.

Outcome

The campaign reinforced HOD’s luxury identity through intentional visuals, consistent

messaging, and a structured content flow that kept the brand visible, cohesive, and elevated

across platforms.